Bagged up to go?

Bag Wine?
Photograph by Melody Flammger

I stumbled across this interesting find during my latest trip to the liquor store. It's apparently a new take on boxed wine.  The purse shape camouflages the fact that it's boxed wine (as much as it can anyway).  I really liked that they even displayed the product on a retail purse rack, which adds authenticity to the idea that it's purse-shaped box wine.

It seems like an opportune time to introduce a product like this one because the weather has been gorgeous and many beaches and parks have rules about glass containers.  A few other wineries have tried things like tetra packs and bagged wine with a spout on it- but I've never seen anything this intricate or thought out before.  While I can't say anything about the flavor or quality of the wine itself, I can say the concept caught my eye!